Sell Beyond Your Local Sales Bubble with Autotrader’s Digital Retailing Solutions
Showcase inventory to motivated buyers—no matter where they are. Our distance retailing solutions help you connect with shoppers who are looking for the inventory you have, whether they’re across town or across the country. Whether you want to decide where your listings appear or have our auto-intelligent tools automatically list where consumer demand is the highest, we have a distance retailing solution for you. Start reaching more in-market shoppers and maximize your sales opportunities today.
More Leads per
Your Next Sale is Searching for You
Maximize your sales opportunities without the extra hassle. Autotrader’s Distance Retailing Solutions use real-time data to target shoppers who are actively searching for vehicles like yours. Now, it’s easy to expand your sales market and reach customers who are willing to pay delivery cost for the vehicle you have on your lot. You can even leverage AI to auto-list your inventory where consumer demand is the highest – maximizing your sales opportunities.
Choose where you show up
with distance retailing solutions
Market Extension Essential
How it Works
Market Extension Essential lets you display your dealership’s inventory to car shoppers in nearby areas, based on the radius you choose and the criteria they use when searching. This means your vehicles can be seen by people outside your immediate market, giving you more chances to connect with buyers who are actively looking for cars like yours.
Who Sees Your Inventory
Shoppers who aren’t finding enough vehicles close to them within their search area will see your listings. This helps you reach buyers who are willing to travel or consider delivery, increasing your potential customer base.
Where Your Listings Display
Your vehicles appear after a shopper’s local search results on both Autotrader and KBB.com, making it easy for buyers to discover your inventory even if they’re searching from a different location.
Market Extension
How it Works
Market Extension allows you to showcase your inventory in any market you choose, not just your local area. Your vehicles are displayed alongside local listings that match what shoppers are searching for, so you can target specific regions and reach buyers who are most likely to be interested in your cars.
Who Sees Your Inventory
All shoppers who are searching for vehicles that match your inventory within the selected Designated Market Area (DMA) will see your listings. This helps you connect with a wider audience and attract buyers from markets that matter most to your business.
Where Your Listings Display
Your vehicles are featured as premium listings in the market you select, giving them extra visibility and helping you stand out to shoppers who are ready to buy.
Intelligent Market Extension
How it Works
Intelligent Market Extension automatically lists your selected vehicles in markets where there is high consumer demand. The system uses real-time data to identify areas where shoppers are actively searching for cars like yours, so your inventory is always shown where it’s most likely to sell.
Who Sees Your Inventory
All shoppers who are searching for vehicles that match your inventory within the recommended market will see your listings. This ensures your cars are seen by people who are most interested and most likely to make a purchase.
Where Your Listings Display
Your vehicles are displayed as premium listings in the market where demand is highest, helping you reach motivated buyers and increase your chances of closing a sale.
Distance Retailing is co-op eligible
through these
Expand your sales footprint. Find more success.
lift in leads per
lift in VDPs per
lift in sitelinks per
Real stories with real results
See how dealers are effectively using Autotrader's innovative features to address key challenges in their dealerships. Whether it's to sell more vehicles or expand their reach, these stories showcase how Autotrader supports success in the automotive industry.
Cade Rivard
"Adding distance retailing to our sales strategy helped us become the #1 Buick GMC store in the southeast."
General Manager
Rivard Buick GMC
FAQ
Distance Retailing is a way for dealers to get their vehicles in front of shoppers outside their local area. It helps you reach buyers who are willing to buy from a distance, increasing your chances of making a sale.
Distance Retailing Solutions let you connect with buyers who may not be nearby. By listing your inventory in more markets, you can attract more leads, close more deals, and grow your business beyond your local region.
Your vehicles are shown to shoppers who are actively searching for cars like yours, even if they aren’t finding enough options close to home. This means you reach motivated buyers who are ready to purchase.
Your inventory is displayed on Autotrader and KBB.com, either after local search results or as premium listings in the markets you select. This gives your vehicles extra visibility to the right audience.
You get more exposure for your inventory, access to buyers in high-demand areas, and tools that make it easy to manage leads and sales. Autotrader’s solutions help you sell more cars, faster, and with less effort.
On the SRP, physical location dealers display the distance from the zip code, while Market Extension dealers display “Delivered to You” as a clickable link that displays a message reinforcing to the shopper that the vehicle isn’t at a physical location.
Yes. If you have Accelerate My Deal with your physical store, you can choose to extend the product to your Market Extension listings.
No, our analysis has not shown any impacts to local dealer results. We have strict caps to make sure there aren’t too many of these listings in any single market.
Not at all. Our intention is to help anyone that sells, or wants to sell, a portion of their inventory to customers outside their local market.
No, Market Extension, Market Extension Essential, and Intelligent Market Extension are all designed for specific use cases to help you sell more cars for more profit.
Get started with
Autotrader
Get Started
Contact a Sales Rep
Complete this form to get a demo and connect with a sales representative.
Current Client
Get Help
Submit a case, access FAQs, articles and more within our Dealer Help Center.
Current Client
Get Training
Your gateway to curated courses designed to help you enhance your knowledge and skills.
Required form fields